Affiliate marketing has its own language, and understanding the key terms and concepts is crucial for anyone looking to succeed in this field. Whether you’re just starting out or looking to sharpen your skills, this list will help you get familiar with the essential jargon. Let’s break it down, so you’re always in the know.
As I continue to update this section and the general affiliate marketing knowledge base, I’ll do my best to add all the need-to-know terms here so we don’t lose anyone along the way.
The Basics: Terms Every Affiliate Marketer Should Know
AM > Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for driving sales or traffic to their website through their marketing efforts. It’s a win-win for both the affiliate and the business.
AP > Affiliate Program
An affiliate program is a system that allows businesses to manage their affiliate relationships, track sales, and distribute commissions. Companies like Amazon and Shopify offer well-known affiliate programs.
AN > Affiliate Network
An affiliate network is a platform that connects affiliates with multiple affiliate programs, providing access to a range of products and services to promote. Examples include CJ Affiliate and ShareASale.
CPC > Cost Per Click
Cost Per Click refers to the amount paid to an affiliate each time someone clicks on their affiliate link. It’s a common payment structure in affiliate marketing.
CPA > Cost Per Action
Cost Per Action is the amount paid to an affiliate for a specific action taken by the referred visitor, such as making a purchase or signing up for a newsletter.
CR > Conversion Rate
Conversion Rate is the percentage of people who take a desired action, such as making a purchase, after clicking on an affiliate link. A higher conversion rate usually means more commissions for the affiliate.
ROI > Return on Investment
Return on Investment measures the profitability of an affiliate campaign. It’s calculated by dividing the net profit by the cost of the campaign. A higher ROI indicates a more successful campaign.
Tracking and Analytics: Know What’s Working
CTR > Click-Through Rate
Click-Through Rate is the percentage of visitors who click on an affiliate link out of the total number of people who view it. A high CTR indicates that the affiliate link is effectively grabbing attention.
CL > Cookie Length
Cookie Length refers to the duration that a cookie, placed when someone clicks an affiliate link, remains active. During this period, any qualifying action by the user (like a purchase) will earn the affiliate a commission.
EPC > Earnings Per Click
Earnings Per Click is a metric that shows how much an affiliate earns on average per click on their affiliate link. It helps affiliates assess the profitability of their campaigns.
LTV > Lifetime Value
Lifetime Value represents the total revenue a business expects to earn from a customer throughout their relationship. Affiliates who understand LTV can target higher-value customers, potentially increasing their commissions.
AOV > Average Order Value
Average Order Value is the average amount spent every time a customer makes a purchase through an affiliate link. A higher AOV often leads to higher earnings for affiliates.
Payment Models: Understanding How You Earn
PPC > Pay Per Click
Pay Per Click is a model where affiliates earn money every time their affiliate link is clicked, regardless of whether a sale is made.
PPS > Pay Per Sale
Pay Per Sale is a common payment model where affiliates earn a commission for each sale generated through their affiliate link. The commission is usually a percentage of the sale price.
PPL > Pay Per Lead
Pay Per Lead is a model where affiliates are paid for generating leads, such as someone signing up for a trial or filling out a contact form. It’s often used in industries like finance and insurance.
RevShare > Revenue Share
Revenue Share is a payment model where affiliates earn a percentage of the revenue generated from a sale. This model is similar to PPS but is usually used for ongoing services or subscriptions.
Flat Rate
Flat Rate is a payment model where affiliates earn a fixed amount per sale or action, regardless of the transaction size.
Building Trust: What Makes Affiliates Successful
SEO > Search Engine Optimization
Search Engine Optimization involves optimizing content to rank higher in search engine results, driving more organic traffic to your affiliate links.
PBN > Private Blog Network
A private network refers to a network of websites used to build backlinks to a main site to improve its search engine rankings. While effective, it’s a controversial tactic and should be used carefully.
Landing Page
A Landing Page is a standalone web page created specifically for an affiliate campaign. It’s designed to convert visitors by focusing on a single offer or product.
Disclosure
A Disclosure is a statement informing readers that you may earn a commission from links on your site. It’s important for transparency and is often required by law.
Tracking Pixel
A Tracking Pixel is a small piece of code embedded on a web page or in an email. It tracks user behavior, such as clicks and conversions, helping affiliates measure the effectiveness of their campaigns.
Opt-in
Opt-in refers to the process of a user voluntarily providing their email address or other information, often in exchange for a free resource. This is a common method used to build email lists for affiliate marketing.
Chargeback
A Chargeback occurs when a customer disputes a transaction, resulting in the reversal of the payment. Affiliates may lose their commission if a chargeback is issued on a sale they referred.
